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Nov 17 2011 ∞

NOTE by Hiromi Kubota: 楽天レシピはなぜクックパッドに勝てないのか？（The reason Rakuten-recipe can't beat Cookpad）

hiromikubota:

楽天レシピは2010年10月1日にオープンしました。レシピ投稿は50ポイント、つくったよレポートはレシピ投稿者とレポート投稿者の双方に10ポイントが付与される仕組みでオープンしたことや（ポイントは楽天市場で1ポイント1円）、楽天が約7000万人の会員を持つ巨大プラットフォームであることから、「クックパッドを抜く」とまで騒がれたものです。（参考：cnet「『年内にクックパッド抜く』―楽天レシピ、ポイント連動で攻勢」）

それも今は昔。いまさら誰も騒ぎませんが、楽天レシピがクックパッドに勝てる気配は見られません。

楽天レシピ　…

547 notes

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    図がわかりやすい。
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